A decision to use a market segmentation strategy should rest on consideration of four important criteria that affect its profitability identifiable and measurable: segments must be identifiable so that the marketer can determine which consumers belong to a segment and which do not. Sure market segmentation has its own advantages, but what criteria's are to be applied the first thing you need to segment a market is a demand pattern you cannot launch a product without studying the products demand in the market. Nike targets households and teens that have a particular desire to look athletic and fashionable at the same time all socioeconomic classes are targeted as part of the segmentation of nike's demographics most marketing occurs in the united states for nike, but this is to increase the market.
Nike is unique in the fact that they have a very general targeted demographic segment this is because of their mission statement , to bring inspiration and innovation to every athlete in the world(nikecom) this mission statement signifies the company's strategic goal of reaching out to the. Read this essay on nike market segment analysis come browse our large digital warehouse of free sample essays furthermore, the marketing strategy is discussed that covers the segmentation strategy, targeting a true market segment meets all of the following criteria: it is distinct from other. Market segmentation criteria writeworkcom writeworkcom, 31 july, 2006 web 10 jun more marketing essays: segmentation criteria for 2 products bottled water and breakfast cereal customers with similar characteristics and needs.
Criteria for effective segmentation the list of criteria care needs be taken with ensuring that the potential market segments that are being considered are relevant and a checklist to review is known as the criteria for effective market segmentation, it is often included in standard marketing textbooks. Clearly defined market segmentation criteria not only ensure that customers are more likely to identify - and purchase - the product that is right for them it also minimises wastage of resources, reducing the time spent marketing the wrong products to the wrong customers. Global segmentation , targeting and positioningpada nike inc market segmentation and strategic targeting - chapter three learning objectives to understand why market segmentation is essential to understand the criteria for targeting selected segments effectively to understand the bases for. Combining various customer segmentation criteria has the potential to reach a very targeted niche market and drive sales while maximizing the value of every marketing dollar spent again, using multiple demographic criteria while segmenting targets a very specific list of prospective customers.
Nepal's nike marketing segmentation is segmented into many groups such as customers of different income levels, different age groups, genders and many more some its market segmentation types are mention below: economic segmentation: nepal's nike have segmented their market as consumer. List and describe each segment evaluate each segment based on the four criteria for effective segmentation in the reading for this week product: nike fuelband is the segment of sufficient size to warrent investing in a unique value creating strategy for that segment as a target market. A segmentation criteria demographic: the age range of nike is from infant to elderly their primary range would be the primary active/buying years from 18-45 however they design products for babies as well as youth, and many senior citizens still wear nike sweat suits, so its really wide open. Demographic segmentation demography segmentation they include age, race, family income, and education level, among others nike have been divide the market into separate segments on the basis of series that relevant to the characteristic such as demographics have age, gender, family life. Traditional demographic methods of market segmentation do not usually provide this knowledge analyses of market segments by age, sex, geography, and income level are not likely to provide as much direction for marketing strategy as management requires once the marketing director does.
There are following criteria for an effective segmentation the segment has to be accessible and servable for the organisation that means, the customer segments may be decided considering that they can be accessed through various target-group specific advertising media such as magazines or. Nike inc's organizational structure reflects the abilities and limits of the business in its operations a company's organizational structure is the composition and system design applied on the interconnections among employees, groups, and divisions of the business. Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments.
Nike's sport culture business will continue to be led by vice president sandy bodecker, working collaboratively across all brand product these changes better enable nike to more consistently deliver in each category segment innovative product and premium consumer experiences such as. About the criteria for effective segmentation following the development of market segments by the firm, they then need to be evaluated against a set criterion essentially, this review is a checkpoint in the overall market segmentation, targeting and positioning process (known as the stp model/process. Market segmentation of the nike company demographic segmentation demography segmentation they include age, race, family income, and education think about universities: how do they identify which students to touch with about degrees schemes what criteria or base (variables) do they use.
Nike - segmentation & targeting by arveen shaheel 80049 views nike: collaborating for a sustainab thirdly, nike has the licensees to manufacture and sell nike brand products aside from athletic products like 31 criteria for sustainable competitive advantage is a resource or capability. Segmentation identify the segmentation criteria that will affect your target market selection identifying segmentation criteria and target market for marketing a new cereal box our product will be a cereal box with a dispenser. In order for segmentation to be viable there are some criteria that the selected groups must comply with a segment needs to be identifiable and measurable a segment needs to have a distinctive identity that makes it different from the rest as well as visible elements that make it measurable.